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Started insurance agency in Kentucky – need ideas…?

I opened an independent insurance agency in Kentucky recently. I hired a licensed producer to help me solicit auto, home & life insurance. I also hired a tele-marketer to call leads for new business.
With a limited budget, how could I attract more people to call us for free insurance quotes? We represent the biggest and best insurance companies for auto, home and life insurance.
Our rates are crazy-competitive for Kentucky residents…we just need to find a way (despite the cold weather) to get people to call or email us for free quotes.
We are legally able to quote insurance for any resident in Kentucky. We will have a website up and running in the next few months…as soon as we find someone to help us create a solid site.
As for advertising, we haven’t started any system yet. We know our stuff when it comes to insurance…just need ideas to grow our client base quickly.
Thanks for any ideas…

There’s a pretty good book out there about marketing (in general) titled “Guerilla Marketing” by Jay Conrad Levinson or How to Drive Your Competition Crazy by Guy Kawasaki.

Both are pretty good and give you some pretty good ideas.

Call 1-800-WEINSURE. Ask for Patrick or Dick and tell them you want to check on their program. Pretty slick and it WILL make your phone ring.

Next – network. Join the Chamber, get out and about and everyone gets a business card.

Try your local “want ad papers” like Thrifty Nickel or whatever. Run some ads in “the readers” – not display ads. CHEAP CAR INSURANCE and your phone number.

Join your agent association in your area – either PIA or Big I and go to conventions or insurance Expos. Even go to events in other States. I have been going to the Insurance Expo in Atlanta for the past 10-12 years and ALWAYS come back with SOMETHING!

Give everyone of your customers several of your cards. Write THEIR name on the back and have them give them to their friends and have their friends come to your office for for quotes. When they come in with the card, put the card in a box and every quarter, give away a color TV or something nice. Take pictures of you giving the winner the remote control, hang the picture somewhere prominent and do the same thing over again.

I could go on and on – so, email me direct and I can do what I can to give yo usome more pointers.

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